As a business owner, you’re frequently thinking about RETURN ON INVESTMENT. It’s an essential part of the structure and success of your business. Many traditional business tactics will offer a good ROI, but, digital marketing has a new ROI Pro Tip in town: video.
In 2018, we saw video transform into an entire business strategy from what was once just a single marketing tactic. The use of video has become one of the most robust ways to appeal to consumers.
83% of businesses claim that video provides significant ROI. Video marketing is proven to boost conversion rates and sales, and it is central to campaign efforts. According to Hubspot Research, including a video of your landing page can increase conversion rates by up to 50%.
Aside from a substantial profit through the use of video marketing, incorporating this content proves to have other vital benefits for your business.
While you’re perfecting your SEO and spending countless hours trying to become relevant on Google, one imperative tactic: Google loves the use of video. It increases SEO greatly. According to Moovly, your business is 53x more likely to show up on Google if you have a video embedded on your website.
By the addition of video to your marketing plan, you have now increased conversion rates and become more relevant on a Google search.
Videos, in itself, are more user-friendly and engaging than traditional marketing tactics. They prove to be more convenient for mobile users than some photography may be, and the appealing content encourages social shares from consumers.
Not only do business owners claim that their ROI has increased since implementing video marketing, but consumers also claim that they are more like to buy, share, and engage with a brand that has used video. According to Hubspot Research, over 50% of consumers want to see videos more than other content. The mass majority of consumers prefer video over reading, and it engages their attention span longer than a photo would.
When considering the addition of video marketing into your business plan, there are six critical questions that you need to consider:
- Who is your target audience? What age and gender are you appealing too? Is your demographic a business-person, student, or stay-at-home mom? Your target audience will affect the style of your video.
- What is your goal? Are you using the video to display a product, tell your brand story, or educate your audience? The language, style, lighting and shot may change depending on your goal.
- Is your video going to end up on Facebook, Instagram, Ads, or your website?
- What’s the due date? How much time would you like to put into this project?
- What is your budget for the video?
- What creative requirements are necessary? Stay true to your branding, story, and audience.
These considerations, and how to alter your content accordingly, may be complicated if you’re incorporating the use of video for the first time. Hiring a skilled videographer and marketing team can help you to create, tailor and take your digital marketing to the next level.
The bottom line: video builds trust. It shows commitment, dedication and style from the brand. It offers more of a relationship to the audience than a traditional photograph would. It takes your marketing strategy to a whole other level.