The digital world will only expand, and there’s nothing that can stop this trend. You are not only competing with similar businesses. You are now competing virtually to everybody who is creating content in the digital world. As websites and digital contents are reaching all-time highs, conversion rates are beginning to drop. Don’t lose hope in the technology, though. Understand that the media has not really declined. It is up to you to optimize your strategies and maximize the use of your website. Here are five tips for you to immediately increase website conversion rates.
Forge Human Connections
Gone are the days when businesses are considered as faceless corporations. To increase conversion rates, you have to forge human connections with your audience. Make your brand tell a compelling story and commit to a personality. Exchange humour with your audience. Create contents that inspire, inform, and educate. Be “someone” to your audience.
Streamline website design
A flamboyant website with flashy design, image-heavy interface, and exploding widgets are slow to load. A slow-loading website costs you not only potential traffic but also valuable conversion. Apply minimalism and streamline your website design for stronger website conversion rates.
Make call to action big
Instead, you’ll have to go big with your call to action. Of course, if you want your visitors to convert, they should know what to do. Whether you want them to visit a landing page for your product, subscribe to something or sign up for your email list, make it noticeable and hard to miss.
Frame testimonials and trustworthy social proof
Today’s customers are wise recipients of information. Give them incorrect advice or information on your website, and they’re gone forever without converting. This is why you need to frame testimonials for them to become trustworthy social proof. According to the 2017 Edelman’s Trust Barometer study, the general population’s trust in businesses has declined significantly (edelman.com/trust2017/). Their trust shifted from institutions to friends, family, and other people who have similar characteristics and experiences. Hence, maximize the use of organic customer testimonials to earn the trust of more customers.
Make your business process KISSable
Ultimately, you’ll have to make the purchase process simple and easy. Design your process according to the rule Keep It Simple Silly (KISS). With customers being exposed to noise and distractions every time, you have to maximize their short attention span. Keep steps to check-out at a minimum. Ask for email and a maximum of three more fields. The harder it is to check-out, the higher is the tendency for abandoned carts.
In sum, increased website conversion requires human connection, simple website design and checking out/registration process, hard-to-miss call to action, and trustworthy social proof.