#1. Take Advantage of Video
Facebook’s algorithm favours video content to reach more people organically. Video recipes or even short videos showcasing a dish are a great way to make people hungry and curious about your restaurant.
Check out the engagement that this video for Paramount Fine Foods Alberta got! Lots of people made reservations after seeing this delicious food on their screens.
What are your plans for dinner? 😉
Posted by Paramount Fine Foods Alberta on Tuesday, February 9, 2016
Did you know?
Facebook now offers video covers, so take advantage of that to display monthly offers or specials too.
#2. Share Awesome Food Photography (In-house and user generated)
Make sure that your dishes are shown in the best light by getting a professional food photographer to take some mouth-watering shots of your dishes. Don’t forget to also monitor your profiles to find user generated content and feature your fans on the page!
#3. Encourage Check-ins
Let your fans be your biggest brand ambassadors!
When you encourage your customers to check in at your restaurant with fun promos or in-house props they are more likely to share their location with their friends, which will get you more organic exposure!
#4. Create Exclusive Offers
People like feeling they’re a part of something exclusive, so take advantage of Facebook coupons to offer your patrons an offer that they can’t help but use! This can also help convert online fans into long-term offline clients.
#5. Do Giveaways
Make your fans excited and grow your page with awesome giveaways that entice your clients to tag their friends and like your page to enter to win. This helps to increase brand awareness, organic reach and followers.
WIN A DINNER AND A DAY AT THE SPA* FOR YOUR MOM!1. Like Our Page2. Tag 3 Friends or 3 Family Members who should enter…
#6. Respond to Every Review
Address every single review that comes on your page. Thank fans for leaving nice reviews, but also address the not-so-nice ones in a neutral and positive way. Remember that the customer is always right and negative reviews are an opportunity to turn people with bad experiences into fans!
Want to find out more about our packages tailored for the Restaurant industry? Contact Us today!