6 Facebook Best Practices for Restaurants

#1. Take Advantage of Video

Facebook’s algorithm favours video content to reach more people organically. Video recipes or even short videos showcasing a dish are a great way to make people hungry and curious about your restaurant.

Check out the engagement that this video for Paramount Fine Foods Alberta got! Lots of people made reservations after seeing this delicious food on their screens.

Did you know?

Facebook now offers video covers, so take advantage of that to display monthly offers or specials too.

#2. Share Awesome Food Photography (In-house and user generated)

Make sure that your dishes are shown in the best light by getting a professional food photographer to take some mouth-watering shots of your dishes. Don’t forget to also monitor your profiles to find user generated content and feature your fans on the page!

#3. Encourage Check-ins

Let your fans be your biggest brand ambassadors!

Our CEO, Ted Halabi installing a social wall at Paramount Fine Foods

When you encourage your customers to check in at your restaurant with fun promos or in-house props they are more likely to share their location with their friends, which will get you more organic exposure!

#4. Create Exclusive Offers

People like feeling they’re a part of something exclusive, so take advantage of Facebook coupons to offer your patrons an offer that they can’t help but use! This can also help convert online fans into long-term offline clients.