To answer this question, you must first step back and take an objective look at your business. This is to truly determine if you have the team in place to build, and then execute, an effective marketing strategy.
With that in mind, do you have the time?
Most companies are aware of the need to advertise, but don’t have the time or all the necessary means in-house. This is typically where agencies come into play. They are comprised of dedicated specialists, who are masters of their craft, and fully understand the intricate moving parts of an integrated ad campaign. Whether it is graphic design, search engine optimization, social media marketing, web design, media buying for radio or television advertising; a great advertising agency will be able to professionally manage your brand across all marketing channels.
In addition to the specialized skill sets rendered through ad agencies, their exclusive relationships with media providers are a massive asset to any business. This is simply because they have history and purchasing power.
What this means to your company, is the assurance that your budget is being allocated cost effectively, and the offers from vendors have all value added components included.
The fact that marketing agencies can provide one stop solutions ranging from customized business cards to web design and multi-platform media buying is why they have helped businesses become great and continue to stand the test of time.