In a world where billboards and bus stop advertising were the social norm for decades, many baby boomers are slow to warm up to the idea of digital marketing. Our entire world has turned digital. Radio has been swapped for iTunes, television has been swapped for Netflix, and billboards have been swapped for digital ads.
The truth is: Digital marketing is much more effective than traditional marketing. And here’s why:
You Can Choose Your Target Audience
Imagine this: You’re a rough-n-tough shaving brand that features extra-sharp razors and masculine-scented shaving cream.
Your traditional marketing plan included a billboard and a radio ad. You pay THOUSANDS of dollars to be featured on these platforms that men, women, and children see – however, women and children aren’t your demographic.
With digital marketing, you can choose to only market to men. And you pay when somebody in your target market engages with your brand.
You are no longer wasting precious ad dollars to be advertised to everyone and anyone.
Billboard advertising can cost up to $14,000.
Radio advertising can cost up to $5,000 per week.
A television commercial can cost up to $25,000.
Those are some substantial numbers, whereas digital marketing can be as little as $0.10 cost PER CLICK.
Yes, we ARE telling you that you can pay LESS and be more efficient and targeted with your marketing plan.
Radio and billboard often fall flat due to their limited audience. A billboard will only reach the audience that happens to drive or walk past it. Radio only reaches the immediate area.
With digital marketing ads, you can choose exactly where you want your ads to display and the radius, you’re interested in.
For example, if you want to market to all of Canada: No problem at all!
Imagine this: You already have somebody interested in your product, but you want to push them through the buying cycle. This can be set up automatically.
With digital marketing, you can limit cold calling potential customers! If you set up your ads correctly, you can continue to target interested prospects (without having to even think about it)!
You finally know who is interested and where they fell off. This helps your sales funnel and will also provide useful feedback on where your business could improve.
Similarly, to above, programs such as Google Analytics have in-depth reporting that can help you understand your audience, notify you of potential problems and help prospects move throughout the sales funnel.
You can edit your reports to report on almost anything ad-related.
It’s Where the Millenials Are
Let’s face it: You need a marketing plan that will be relevant to the up-and-coming generation. Your business needs to be sustainable over time and the best way to do that: follow trends and try to capture the attention of people who will be in your target demographic.
Millennials aren’t reading the newspaper or billboards anymore. They are online.
Digital marketing has effectively patched the holes found in traditional marketing tactics. With proper ad copy, engaging visuals, efficient ad spend and digital ad experts, you can take your marketing plan to the next level.
So what are you waiting for?
SOS Media Corp