Why are good graphics on social media so important?
When it comes to getting your message across on social media, a picture is worth a thousand words – especially if you can only use 140 characters ? In the fast-paced world of social media, TLDR (too long didn’t read), is becoming the norm. Consumers’ attention spans are getting shorter and shorter, and in order to grab their attention, you need good graphics.
So what’s the big deal?
1. Graphics are memory enhancers
If your messages are getting lost in a continuous scroll, they aren’t doing any good. Studies show that our brains process visual information 60,000x FASTER than text. Not only do our brains process visual information quicker, but they also retain it better! Using graphics in your social media will not only grab your viewers attention but will also cement your brand in their mind.
2. Graphics are an engagement boosters
40% of people respond better to visuals, and according to OpenView Marketing Lab, companies that post using strong visual content garner up to 180% more engagement from viewers than those who don’t. Good graphics tell a story that people want to interact with. Posts without visuals don’t go viral.
To get your business noticed, you need to stand out. Good graphics will grab your viewers attention, help them remember your message and encourage them to respond.