Perfection Auto Body is a professional auto repair firm located in Edmonton, Alberta. The company is committed to providing first-class service through highly-skilled technicians and the use of industry-leading software, equipment and facilities.
A true one-stop auto repair provider, Perfection Auto Body’s services include vehicle frame, body and glass repair, as well as paintless dent repair and wheel alignment. The company also specializes in insurance work and will attend accident scenes to recover customer’s vehicles and tow them to its facility.
As an agency whose customers may make contact immediately following a collision, Perfection Auto Body wanted a website that would provide all essential information in a dynamic, slick and easy-to-access format. At the same time, more leisurely users should still be able to obtain sufficient information to choose the company’s services over those of its competitors. These conflicting objectives can make web design tricky for less versatile and advanced website development providers.
Just because a website needs to be simple and concise, doesn’t mean it shouldn’t look good too. Our graphic designers worked painstakingly to create visuals and images that blend subtly into the overall site design, while at the same time adding an element of visual enticement to the pages and sections.
- Sliding Interactive Interface. Unlike many other projects in web design for Edmonton businesses, we knew the Perfection auto body website had to be especially functional, with a clean look and an inherent sense of speed. That’s why we utilized a sliding interface with a parallax effect, allowing users on small devices or desktops to rapidly shift between site pages, with just a click or a touch of an arrow.
- Rich Visual Imagery. While Perfection Auto Body needed to create a sense of urgency and a fast response time, the site owners also wanted to maximize engagement and invoke conversions among more casual browsers, looking for paintless dent repair or other non-urgent services. Therefore we employed a rich image selection to enhance the site’s visual effectiveness. With a site that is light on text content, graphics must be leveraged to enhance appeal and Perfection was delighted with the balance struck by our team’s design work.
- Logo Design. Perfection Auto Body also asked us to come up with a logo that would give the company a unique, standout identity while remaining in keeping with the website’s overall slimmed-down design. Through diligent collaboration with our client, we came up with the eminently simple check mark, picked out in green against the Perfection Auto Body name.
It was a pleasure to work on this uniquely different website design for Perfection Auto Body. For the client, the result is an outstandingly responsive, easy-to navigate and smoothly performing website, perfect for navigation by customers who need fast access to assistance. For SOS Media Corp it was a different kind of challenge, giving our team an opportunity to hone its already considerable level of expertise in specialty websites.
As many of our clients have discovered, a highly creative, individually-tailored approach to online marketing can increase traffic and conversions. Perfection Auto Body is one of the latest in a string of customers with very specific requirements. We’re delighted to add their website to our premium portfolio of satisfied clients.