Fab-U-Tech Industries is a steel processing company, based in Nisku, Alberta. Fab-U-Tech specializes in a full range of steel forming, cutting, rolling and shearing services. The company employs state-of-the-art techniques and has been continually growing since its establishment in 1994. Fab-U-Tech services customers in numerous heavy industries, such as trucking, oil field drilling and processing, mining and construction.
Fab-U-Tech is a company that credits its expansion to its provision of first-class customer experiences and was in need of a website that would better reflect its customer-centric values. The company already had a website, but believed it to be too basic and tired. The IT team wished to create a more effective online presence with a responsive and powerful design, to showcase Fab-U-Techs industry-leading services and differentiate it from competitors.
Website Development and Design
As a customer-focused organization, this client wanted their new website to be engaging and informative for both new and existing online customers. Rather than following our normal process of building the site on our own development server and migrating it when complete, we constructed Fab-U-Tech’s new website directly on their Telus server.
Fab-U-Tech was keen to combine web design that Edmonton business customers can experience without performance issues, even on mobile devices, with the pulling power to entice prospects from further afield. Working closely with the client’s IT professionals, we built the new site with local and global business internet users firmly in mind. The end result is a striking combination of visual appeal and user-friendly navigation, not only for Fab-U-Tech’s visitors, but also for its site administrators.
Our graphic team surpassed themselves with the design of the Fab-U-Tech website. Stunning image sliders are integrated perfectly into the green, white and gray color scheme for maximum visual clout. As well as creating a stunning overall theme, we also performed logo retracing in vector format, making sure the corporate identity of Fab-U-Tech is always crisply presented, not just on the website, but also on business cards, letterheads and other materials where a logo is required.
Industrial websites can sometimes be dry and unattractive to view, even for professional customers. Fab-U-Tech’s goal was to create a website that would visually captivate and entice visitors to stay and answer one of many calls to action. We gave them a site that surpassed expectations, proving that when it comes to web design in Edmonton, Alberta, SOS Media Corp provides world-leading online marketing expertise with the essential knowledge of a local market. We now look forward to continuing as a partner to Fab-U-Tech and furnishing all their future online marketing innovation.