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Fab-U-Tech Industries

Fab-U-Tech Industries is a steel processing company, based in Nisku, Alberta. Fab-U-Tech specializes in a full range of steel forming, cutting, rolling and shearing services. The company employs state-of-the-art techniques and has been continually growing since its establishment in 1994. Fab-U-Tech services customers in numerous heavy industries, such as trucking, oil field drilling and processing, mining and construction.

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Fab-U-Tech is a company that credits its expansion to its provision of first-class customer experiences and was in need of a website that would better reflect its customer-centric values. The company already had a website, but believed it to be too basic and tired. The IT team wished to create a more effective online presence with a responsive and powerful design, to showcase Fab-U-Techs industry-leading services and differentiate it from competitors.

How We Helped Fab-U-Tech Industries

Fab-U-Tech was seeking a vendor that specializes in web design and development in Edmonton, since the company believes in working with locally situated partners. The company approached us initially to help with a website upgrade, but after seeing the quality responsive web design other Edmonton-based customers had attained through our services, the IT team engaged us to build them a brand new custom site from the ground up.

Visit Site: www.fabutech.ca

 

Website Development and Design

As a customer-focused organization, this client wanted their new website to be engaging and informative for both new and existing online customers. Rather than following our normal process of building the site on our own development server and migrating it when complete, we constructed Fab-U-Tech’s new website directly on their Telus server.

 

resposive web design
responsive web design
responsive web design

Website Features

Fab-U-Tech was keen to combine web design that Edmonton business customers can experience without performance issues, even on mobile devices, with the pulling power to entice prospects from further afield. Working closely with the client’s IT professionals, we built the new site with local and global business internet users firmly in mind. The end result is a striking combination of visual appeal and user-friendly navigation, not only for Fab-U-Tech’s visitors, but also for its site administrators.

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  • WordPress CMS. Although Fab-U-Tech has its own IT team, they didn’t want the new website to be labor intensive to manage, administer and update. Therefore they were looking for a user-friendly content management system that would save them time while offering advanced features. We developed the Fab-U-Tech site using WordPress, a perfect CMS to meet this customer’s needs. When the site owners wish to add new content, they can do so without the need for coding.
  • Multiple Sliders. Our client felt it was important that the new website should have a powerful and enticing visual impact. To help meet that need, we incorporated multiple sliders with bright and relevant images on each page. We created a streamlined effect by designing a seamless fade-out, fade-in transition between images, creating a fluidity that looks great without detracting from the text content on each page.
  • Image Gallery. Sliders were only the start of the visual attractions for our client’s new site. Fab-U-Tech uses a lot of images to demonstrate its work, so the company needed a gallery that would enthuse, not confuse. We put together a gallery page with all images on display, but also provided quick-link buttons for users to scroll directly to the section they are interested in. The gallery is divided into sections for products, equipment and sponsorships.

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  • Get a Quote Form. In such a specialized industry, customers need to provide quite a lot of detail to obtain an accurate quote. Fab-U-Tech needed to make it easy for its site visitors to get quotes in order to keep bounce rates down. We created a comprehensive but simple-to-use “Get a quote” form, accessible from any page on the site and distinguished by a bright “check mark” graphic. The form provides facilities for prospects to upload photographs and even larger files to communicate their specifications, along with fields for the basic information such as name and contact details.
  • Featured Posts. Fab-U-Tech likes to keep its visitors informed and aware of what’s in the pipeline. To make sure important news doesn’t get overlooked, we placed “featured posts” sections on the homepage, with headlines and buttons to link to detailed and informative content.
  • News/Blog Page. Some web users like to see all the news about a vendor at a glance. In addition to featured posts on the homepage, we built a news/blog section where “newshounds” can watch and read about Fab-U-Tech’s growth and progress.

 

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  • Testimonial Feed. Word of mouth is still the most effective marketing strategy and nothing beats a few solid referrals to convince buyers they’ve found the right supplier. SOS Media Corp. fixed it so our client’s latest customer testimonials appear in plain view on the homepage.
  • Responsive Website Design. With plenty of content to present in various formats, Fab-U-Tech needed a site that would not lose visitors in complexity and navigational difficulties. We constructed the brand new site using the latest responsive website techniques. Now Fab-U-Tech is assured that their online marketing will be delivered effortlessly to users on computers, smartphones and tablets.

Graphic Design

Our graphic team surpassed themselves with the design of the Fab-U-Tech website. Stunning image sliders are integrated perfectly into the green, white and gray color scheme for maximum visual clout. As well as creating a stunning overall theme, we also performed logo retracing in vector format, making sure the corporate identity of Fab-U-Tech is always crisply presented, not just on the website, but also on business cards, letterheads and other materials where a logo is required.

Industrial websites can sometimes be dry and unattractive to view, even for professional customers. Fab-U-Tech’s goal was to create a website that would visually captivate and entice visitors to stay and answer one of many calls to action. We gave them a site that surpassed expectations, proving that when it comes to web design in Edmonton, Alberta, SOS Media Corp provides world-leading online marketing expertise with the essential knowledge of a local market. We now look forward to continuing as a partner to Fab-U-Tech and furnishing all their future online marketing innovation.