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Can-West Corporate Air Charters Ltd.

Can-West is a commercial charter flight company operating out of bases at Edmonton, Slave Lake and Wabasca. With an ultra-modern fleet of Cessna Citation business jets and powerful turboprop aircraft, Can-West offers services that range from corporate jet hire and adventure travel packages to survey flights and air-ambulance patient transfers.

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With a mission to exceed customer expectations at every touch point, Can-West needed a website that would showcase its services in a highly professional style, while engaging potential and existing clients with news and information as well as responsive navigation.

What We Did for Can-West Air Charters

As a company that doesn’t believe in second best, Can-West wanted to engage a local partner with a similar ethos of excellence, providing web design in Edmonton. A referral from one of our satisfied customers, Advanced Paramedic Ltd., prompted Can-West to approach us about the provision of search engine optimization services.

 

 

Website Design and Development

Impressed with our reputation among customers who had previously commissioned us for web design and development in Edmonton, Can-West decided to go ahead and have us carry out a full rebuild of their website.

 

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responsive web design
responsive web design

Website Features

Having seen examples of the responsive web design Edmonton clients of SOS Media Corp were enjoying, Can-West wanted a web presence that would blend news and information with powerful calls to action. Our team didn’t disappoint, getting to work on a uniquely crafted site that carried Can-West’s corporate theme throughout, while making it easy for visitors to access and interact with the company on any device.

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  • Responsive Design. Can-West Corporate Air Charters needed to ensure that mobile web users wouldn’t be frustrated by site navigation problems. When we rebuilt their site, we did so using a fully responsive design, making their pages easy to view on tablets and smartphones, as well as on larger screens.
  • WordPress CMS. Can-West wanted their website to be as easy for their staff to update as for their visitors to navigate. We created the new site using a WordPress back end, so the site owners can easily add news bulletins, gallery images, new information and other content whenever they want to, without the need for a web developer.
  • Quick Contact Form. So visitors to canwestair.com wouldn’t have to navigate to a specific contact or booking page, we placed a quick contact form right on the website home page. For business customers in a hurry, this makes it easy to initiate a booking query within seconds of landing on the site, raising the conversion rate through simple convenience.

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  • Convenient Quote Tab. To continue the theme of convenience, we created an “always on top” tab that visitors to Can-West’s site can click on to get a quote, whatever page they’ve landed on. One click and a neat form slides out from the web page margin.
  • Sliding Navigation. To keep the website clean and clutter-free, we put a unique slide-down section on the homepage. Clicking on the tab brings down a clickable list of links to technical information for each aircraft-type in Can-West’s fleet of business jets and turboprop air taxis.
  • News Module. Can-West believes in keeping its clients informed and wanted news to be just a click away for its site visitors. We made that possible by constructing a “Latest News” module at the foot of the homepage, from where visitors can access a blog-style section containing updates about the company and its services.

 

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  • Gallery. The website owners wanted to show, as well as tell their visitors about their business. We built an attractive gallery page to allow them to do just that. With the WordPress CMS, our clients can now add new photos of their aircraft in moments, whenever they wish.
  • Locations Section. With their business operating out of three locations, Can-West wanted to make physical, as well as virtual navigation simple and trouble-free for its customers. We developed a “Locations” section with embedded, interactive Google maps. Now those who want to visit a Can-West location can quickly find their way, both virtually and physically, even when accessing the website from a mobile device. Custom-created short codes make it easy for site administrators to set up new locations as the business grows.
  • Newsletter Subscription Form. We also added a newsletter subscription form to the footer of the website. This enables existing or prospective customers to sign up for regular updates about Can-West, an important element in building customer relationships that last.

Social Media Marketing

After their beautifully designed new site went live, Can-West elected to continue working with us. We are now helping the company with a comprehensive online marketing strategy which includes search engine optimization and social media management as well as advertising using Google AdWords.

Graphic Design

To get the most from the website rebuild, Can-West felt that their corporate logo too, would benefit from some modernization. Although they didn’t feel that a brand new logo design was necessary, the site owners wanted to make the existing logo integrate into the overall website theme in a way that pulled everything together.

Our graphic designers enhanced the company logo, giving it a clean, angular look, which contrasted with the ribbon-style main web page graphic to ensure the Can-West identity stood out clearly, while utilizing a simple red and black color scheme to maintain uniformity. The result is a logo that shouts Can-West, on every page of the site, without detracting from the informative nature of the site content.

Search Engine Optimization

We made sure the website underwent extensive search engine optimization for Edmonton business flyers to land on Can-West pages before those of its competitors. The site currently enjoys front-page Google ranking for the following competitive keywords, among others:

  • air charter edmonton
  • plane charter edmonton
  • corporate air travel Edmonton

Our clients were so impressed with the site rebuild performed by SOS Media Corp that they have retained our services and have partnered with us as managers of their ongoing Internet marketing activities, which include advertising with Google AdWords, SEO and social media marketing/management.

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