Category Archives: Uncategorized

5 Strategies to Grow Your Instagram Followers

Some businesses make Instagram look so easy. They create their profile and seemingly explode! In this article, we will take a look at some strategies you can try to grow your Instagram followers.

If you already have an Instagram account, you’re probably familiar with the pain of posting regularly and not seeing your desired results. You may even feel like it’s a waste of your time to create quality posts that you’re not sure are even being seen. Don’t lose heart! Instagram boasts the highest engagement rate of any social media platform. With these simple but effective tips, you too can experience the magic of Instagram.

1: Make it fun!

Aww.sam uses colour and fun to make her life look like one big party! Everybody could use a little more fun in their lives, and Instagram is an excellent outlet for that. Use colour to capture the energy of your business and your passion for it.

2: Hold contests!

Contests are a GREAT way to expose your brand to new people. Having people follow your page, and tag their friends opens up your brand to fresh eyes that may already be interested in what you’re offering. Additionally, Instagram contests are perfect to boost engagement with the followers you already have. The most commented on posts on Instagram are contests!

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Make sure you follow Instagram’s promotion guidelines to ensure your contest will be effective and not damage your account in any way.

3: Regram your followers.

Set up a branded hashtag (search it first to make sure it is already being used) and let your users do the hard work of creating content for you! DockAtot uses the hashtag #dockatot to monitor what people are tagging them in. All they have to do is choose the posts that fit with the spirit and energy of their brand. Make sure you get permission and tag the original poster in your post.

4: Collaborate.

Feature other influencers on your profile. By highlighting guests – and their content – you expose yourself to their audience and therefore grow your own! Another great thing you can do is collaborate with like-minded brands on contests! (Contests really do work!) DockAtot aced this one again! By partnering with other brands, you can increase both of your follower lists –  that sounds like a win-win-win!

5: Engage back!

Take the time to craft engaging descriptions for your photos. Ask questions of your followers – but don’t leave them hanging when they actually respond! Gardensofthesun uses captions to tell her followers something that they can relate to easily, or asks them a question that they will love to answer! Then, she takes it one step further to respond to people who took the time to answer thoughtfully.

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Your goal with your Instagram should be to make people’s lives brighter and better. Generate content that people genuinely want to see — and if you want people to engage, engage back with them! These are just a few of the tricks you can try. They are pretty simple to implement — so start today! Let us know in the comments if you tried any of these, and how they worked for you.

Why Your Business Should Use a Professional Photographer

If you’re an established business or just starting out, there is one thing that can help any business shape their brand: Professional photography. It can greatly impact how people understand and identify your brand.

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Visual content is the number one way to market your business, simply because people are more likely to remember photos or video over plain written content.

Okay, now we’re going to take you back to your school days to when you were sitting in your classroom. We’re not talking about the spit balls or the girl or boy you secretly had a crush on – we’re talking about the actual education part. Taking notes and reading text books were probably the worst things ever and you probably didn’t even remember half of the information anyway. Now, think about the PowerPoint presentations that your teacher painstakingly made. They were full of visuals, diagrams, and videos to help explain specific topics. What were you more likely to remember later on for exams?

When people hear information, they’re likely to remember 10% of it 3 days later. When a relevant image is paired with the same information, people can retain 65% of the information in the same amount of time.

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Image taken by our own professional photographers for Paramount Fine Foods.

The same applies to your brand and how you present your business. You’ll want beautiful photos that are going to help people identify with your business, not just statements or written articles about what you’re all about.

 

Image taken by our own professional photographers for Paramount Fine Foods.

 

 

Reasons to Hire a Professional Photographer

  1. Consistent Results – With a photographer, you’ll be able to get the same results every time. All photographers have their own style, but they will each have a way of capturing and representing your brand.
  2. Equipment – Not everyone who owns a fancy camera is going to be a professional photographer, but it can certainly help. Their equipment is an investment in their own business, much like your own equipment. With right equipment, you’ll be guaranteed quality photos.
  3. It’s Your Brand – We can’t stress this part enough. This is how you are going to stand out against your competition. It’s as easy as making your brand look good to looking great.
  4. You Get What You Pay For – We understand that professional photography can be expensive, but photography in general can be like comparing apples to oranges. Sure, you can take photos on your mobile phone for free, but they aren’t even going to come close to what a professional photographer is capable of.
  5. Professional Editing – Real professionals will edit their work. It can take anywhere from a couple of seconds to an hour, but they wouldn’t give you a batch of photos without doing a good job first. It’s their reputation just as much as yours.

 

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Sometimes you need to choose a professional over that friend you have with a camera.

Still not sure about hiring a professional?

Here are some stats that might persuade you:

  • 46% of marketers say photography is critical to any marketing and storytelling strategy.
  • Content with relevant images get 94% more views than content without images.
  • 73% of content creators prioritize creating engaging content in 2016, and 55% prioritize creating visual content.
  • Visual content is 40 times more likely to get shared on social media than other types of content.
  • Facebook posts with images see 2.3x more engagement than those without images.

Want to discuss professional photography for your business? Send us a message and we can introduce you to our in-house photography/videography duo.