Your landing page is the single most important page on your website when it comes to getting sales.
A good landing page will encourage visitors to complete a goal such as buying something, submitting a form, or even making a phone call. If your landing page isn’t optimized to convert visitors into sales, you could be losing valuable business. Therefore, it’s important to do everything you can to get these visitors to complete your desired goal.
Keep it Simple
You should make it as easy as possible for a visitor to complete a goal. The easier it is for someone to complete a goal, then the higher your conversion rates will be. If you are looking to sell a product or service, then you should make it easy for people to buy it. Similarly, if you want a visitor to complete a form, you should keep the form short and simple.
Design is Important
Ensure that your landing page has a good design and layout. A well-designed website will convert into more sales than a poorly laid out website. As mobile access to the internet continues to grow, you should also ensure that your website looks good on all devices. Many consumers are now using smartphones or tablets to make purchases online. Therefore, it’s important to have a responsive design to increase conversion rates for mobile visitors.
How Many Goals?
Multiple products for sale or numerous forms to complete on one landing page can make it confusing for visitors to complete the desired action. Ensure that you only have one offer on a landing page and clearly explain what you want the visitor to do. You need to ensure that visitors aren’t confused when they reach your website.
Having an effective call to action (CTA) can encourage visitors to act. Your CTA is very important and a well-designed CTA will increase conversion rates. A poorly thought out CTA will reduce how many visitors complete a goal on your landing page.
Make it Urgent
It’s always a good idea to urge visitors to act by making an offer seem urgent. If you’re selling something on your website, you could tell your visitors that this special offer will end soon. Moreover, you could tell visitors that only a limited number of people will be eligible for the special offer. This will give visitors a sense of urgency and will help to improve conversion rates.
You can use A/B split testing to improve your landing page. You can show different visitors various designs to see which one converts the best. Moreover, small changes such as changing the text of a button or the background color of a CTA can have a significant impact on your conversion rate. The only way to know what works is to keep testing and improving your website.
If you have conflicting information on your landing page, visitors will question your credibility. If a visitor questions your credibility, your conversion rates will suffer. It’s important that everything you put on your website is consistent. If visitors don’t trust you, they will be less likely to complete the desired action.
Using analytics data to see what people are doing on your website can help you to improve your landing page. You can see how somebody found your website, what they do when they get there, and get valuable information about who your visitors are. Moreover, you can track clicks to see exactly what people are clicking on. This data can help you to improve your website and get more sales.
If visitors are not completing goals after reaching your website, then it doesn’t matter how many visitors you get. You shouldn’t create a page and then forget about it. You should use all the data you have available to make informed decisions about your call to action, page layout, and design. There is always room for improvement and successful websites are continually looking at ways to increase conversion rates.