Social Media Management
For Three Seasons Landscaping, we manage the Facebook, Instagram, and Google + accounts. We are responsible for scheduling posts to these platforms as well as preparing sponsored ads to the Facebook and Instagram audience. Examples of campaigns that we run are page like campaigns and carousel ads.
The SOS team designs posts and web updates in order to integrate monthly promotions that run on social media. This is done by updating the promotions bar and creating new landing pages to capture leads when necessary.
Google Analytics & UTM Link Tracking
We want to ensure that the value in digital marketing is clear to our clients. By adding a UTM tag to the links in our ads, we can effectively track where the clicks on a post or ad came from and where on the website the user is travelling after their arrival. The data is then analyzed within Google Analytics.
Facebook Remarketing & Custom Audience Development
SOS Media Corp creates custom audiences on Facebook based on multiple sources: page likes, web traffic, video viewers, and email lists. By utilizing these already-existing audiences and creating lookalikes, we can better target an audience that is more likely to perform the action at hand as presented in the ad.
Call Rail Tracking
CallRail is a software that allows our team to track phone calls from several different sources, including Facebook call-to-actions, call extensions on Google ads, and more. This software has the capability to record phone calls for quality assurance purposes.
Our AdWords specialist actively maintains search campaigns for Three Seasons Landscaping, which promotes landscaping, maintenance, and snow removal services to the Edmonton area.