We would like to thank everyone who came out to our Google Partners Connect event on Wednesday, May 21st, 2014. We are thrilled with the turnout for the event, and the response we had from attendants was fantastic.
Great minds and executives of Google lead the discussion via video broadcast on small business marketing, Google Adwords, the importance of social media and the benefits of using an agency for all your small or large marketing needs. Google had many great suggestions on how to successfully grow your business and make your company profitable utilizing Google specific tools to generate traffic to your website that will ultimately lead to profit.
We had a great lunch, mingled with some great up-and-coming businesses in Edmonton and we are excited to see how we can use Google tools to achieve many of our attendants marketing goals.
Below are a few tips that we learned from Google:
- Are you afraid that your business is too small to compete with the big guys? This couldn’t be farther from the truth. Small businesses can compete with larger companies, you just have to develop a strategy specific to your company, and it begins with asking what makes your company different; what makes you stand out, what do you want to achieve?
- When using social media in your marketing strategies, make sure to constantly be engaging with your viewers and your content. It’s not just about the number of likes or followers you have, but about how much engagement your viewers are having with your content.
- Online reviews are incredibly important, not only for reputation but also for your Google ranking. Don’t under estimate the importance of engaging with your online reviews, even the negative ones. How you respond to your negative reviews is more important than the effect of the negative review.
- There are many benefits to using an agency for your marketing strategies. It is an agency’s job to use the best medium for your advertising that will yield the best results. An agency’s market knowledge is their biggest asset, and the greatest benefit to using one.
If you weren’t able to attend, check out Fred Vallaeys AdWords Presentation that was streamed at the event.