To keep up with the newest modern trends, Saffron Centre requested for a corporate identity overhaul. They felt that their outdated branding was visually apparent right from the look of their logo, so we redesigned it from scratch.
The process of rebranding Saffron Centre included extensive research and design development to create a corporate image that successfully represented the brand and ideals of the company.
It was important that we not only created an image that reflected the company’s charismatic endeavors that is welcoming and soft, but that we also created a brand that is corporate and professional.
We recommended that they steer away from using a dated image of the saffron flower to represent their non-profit organization, and move towards a more corporate, modern, abstract design representing healing, unity and emotional growth.
Through the use of a red, black and white color scheme, we successfully accomplished their goal to grab attention and create an emotional response when used for call-to-action marketing.
Along with their new logo we were tasked to recreate their tagline, business cards, presentation materials, marketing collateral and website, to effectively showcase their updated brand.