What Is Pay Per Click?
Pay Per Click (PPC) is using search engines as an advertising platform via their strategic ad placement and algorithms. Campaigns are set up to display your ads on the side of top bars of search showcasing search keywords that are relevant to your company. These ads can drive your customers to specific pages on your website, target specific customers, and advertise specific services you offer. You can get as creative as you like with them. As the advertiser, you pay each time your ad is clicked on (hence: pay per click). PPC is a great way to place your content in front of online viewers that are searching for your service.
Why use SOS for PPC?
PPC management can be trickier than it seems. That’s why at SOS, we have specialists that understand the ins and outs of how to properly run a campaign. At SOS, your campaigns are set up with the guidance of a Google Expert to ensure they perform to their top potential. We track your adword campaigns to ensure that they are helping you achieve your online marketing goals.
SOS Media Corp Pay Per Click Management Campaigns Include:
- Current campaign analysis
- Industry Research
- Keyword Research
- Campaign Setup and Management
- Development of campaigns in platforms
- Campaign Monthly Reporting & Analysis
- Keywords directed to Landing Pages
- Conversion & Analytics Tracking