About the Client
SOS Safety Magazine is a publication and online magazine for teenage struggles. The periodical has become a standard in many schools by discussing difficult topics such as suicide, mental health, addiction, abuse and toxic relationships. With a primary audience of parents who want to connect with their children, SOS Magazine has grown substantially in popularity and necessity.
The youth publication wanted to move to the online sphere to connect with new audiences and gain traffic to their website. Furthermore, they hoped to create the opportunity for advertisers to move from the publication to an online platform as another ad placement with trackable results.
- 100,000 users in web traffic every month
- 180,000 average post engagement on Facebook every month
Back in 2014, SOS Media Corp stepped in to assist with SOS Magazine’s goal of getting more significant amounts of traffic to the website. We were able to accomplish this through Facebook engagement ads. Through A/B testing and other strategic targeting methods, we were able to achieve an average of 100,000 users to the website a month and get $0.04 per engagement for Facebook ads.