About the Client
Shuswap Lake RV Resort (SLRV) is a land development where people can purchase RV lots in Shuswap Lake County. SLRV experienced high traffic in the summertime which resulted in a perfect market to develop affordable lakeside RV lots.
To drive qualified traffic and generate leads for SLRV.
Landing page visitors
A unique offer landing with strong urgency was developed to entice users to submit inquiries for more information on the available properties.
Google Search Ads and Google Display ads were a significant component of the online marketing strategy. A vital part of the strategy was to drive traffic to the off-site landing page and focus on remarketing the offer to interested individuals who did not complete an inquiry on the first visit. Ad text experiments and creative adjustments were made to display ads to achieve optimal click-thru rate and conversions from ads.
Google Search ads were targeted to users who were actively searching for lakefront and RV property in western Canada.
Between Google Ads and Social Media Marketing, SOS’s online marketing strategy helped SLRV presell 127 lots in less than three months and generate a total of $6.5 million in sales.