According to Statista, Instagram had 1 BILLION active monthly users last year. To say the social network platform is popular is a grand understatement.
The truth is: everyone and their dog is on Instagram. No, really – everyone and their dog.
So, naturally, we already told you WHY your business should be on Instagram here. Now we are here to tell you how you can slay on Instagram – like, you know, create super TrEnDy content that will actually get some traction (and look cool).
We will be the first to tell you that Instagram is a BEAST. It will take a while to grow and make a splash. After all, Rome wasn’t built in a day (oh? Only grandma’s say that? I retract. But it’s true).
So, sit back, be patient, and create a visually appealing space on your own little corner of the Internet. Follow some of these tips:
We have mentioned stories before.
They are gaining STRONG momentum on the net.
They build a genuine connection with your followers. They increase interaction between you and potential customers (ex. Polls, votes, quizzes, etc).
Not to mention – stories are FUN!
There’s no pressure for likes or aesthetically pleasing content that fits your “theme”. Which brings us to our next tip…
When somebody goes to your page for the first time, you want them to stop and just kind of be like:
MEANING: You want your whole page to be cohesive and visually pleasing.
Some of the most common themes we’ve found are monochrome (often vintage tones or light and airy vibes), pastel colours, or photos with white or black borders.
It just kind of gets people excited – and you want people excited!
By now, I’m sure you’ve heard of the big Instagram influencers that get the $15,000 sponsorships and brand deals. Big companies pay big bucks to big influencers because IT WORKS.
However, we have good news for smaller companies:
Micro-influencers actually offer BETTER return on investment.
In fact, micro-influencers are 6.7x more efficient than your typical mega-influencers (for a fraction of the price).
If you’re a smaller brand on a budget, then find a few good micro-influencers with an engaged audience. Send them some product and voila: MARKETING.
Yes, r e a l l y.
Instagram has made shopping feasible on their platform. You can now browse, click and buy. Gone are the days of scrolling through pages and pages of a website to find a shirt you like.
The great news? It’s just as easy for you to sell on IG is it is for users to buy on IG. The easier to buy, the more likely customers are to go through with the purchase.
Tag products in your photos or on your stories. Enable the swipe-up feature (if you have over 10,000 followers). Add important links to your bio.
Just like that.
I’m sure you’ve heard of Facetune. It took over Instagram for a while there – until people started noticing how heavily photo-shopped majority of the accounts were looking.
Now we’ve turned an era into realness.
Accounts that shed light on hard days, human struggles and emotion seem to bring in more engagement. Users want that genuine and relatable human connection.
So, feel free to humanize your brand! Build connections with your audience and talk about sh*t that matters.
All you have to do now is start doing it! Just jump in and have fun.
Browse millions of people with the same interests as you. Browse your competition, your customers, Instagram-famous cats.
T̶h̶e̶ ̶w̶o̶r̶l̶d̶ Instagram is your oyster.