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Icelandair

icelandair-viral-campaign

When you think of Iceland, the first thing that comes to mind is…well…cold? In reality, Iceland boasts some of the most beautiful landscapes and climate in the world! From natural geothermal spas to breathtaking waterfalls and glacier excursions, Iceland has some of the world’s best kept ecological secrets.

What we did for Icelandair

  • Graphic Design
  • Web Design & Web Development
  • Media Buying

After sitting down with the western Canadian liaison for Icelandair, we brainstormed a unique advertising strategy to introduce the Canadian market to what Iceland has to offer. We created a combination of print magazine insertions, radio and custom developed online contesting platform called “The Iceland Family Adventure Trip Giveaway” The micro-site enticed the viewer to participate online for a chance to win an all-expense paid adventure trip to Reykjavik, Iceland. The winner was chosen by the total amount of votes given to the most adventurous photo uploaded to the contesting page created by SOS Media Corp. The results were fantastic and we look forward to our next upcoming adventure!

Make sure you don’t miss out!
Radio Ad:
REV-SOS-Childrens-Safety-Magazine-Iceland-Trip