Four Loko is a leading brand of flavoured alcoholic beverages that launched in the United States in 2005. It is marketed and sold by Phusion Projects of Chicago, Illinois which operates as Drink Four Brewing Company. The Canadian product is an 8% progressive adult malt beverage available in lemonade, watermelon, fruit punch, peach, in 695ml cans. In Canada, Four Loko is available in a wide range of liquor stores.
What we did for Four Loko
- Graphic Design
- Media Buying & Consulting
When Four Loko came to us in 2012, we worked with them to develop a full scale radio and interactive marketing campaign targeting A18 – 34 / M18 -34. It started from the ground up, building script creative and commercial production with Harvard Broadcasting and Corus Radio. The branding/call to action ad “Four Loko Foursome” hit the airwaves by storm and the product leaped off the shelves. With the introduction of traditional radio/interactive fusion we put together an effective commercial schedule and promotional contesting element “Back to School iPad” giveaway.
2013 was an amazing year for Four Loko in Canada! We have seen massive results from the media roll outs throughout the country, including radio/television/interactive campaigns in London, Barrie, St. Catharines, Calgary, and Edmonton. It is through our creativity and effective marketing strategies that Four Loko has experienced massive over-all growth in Canadian market share as well as extensive brand recognition.
Our most current campaign is with 98.5 Virgin Radio in Calgary. This campaign is a contesting promo where the grand prize is a Flyboarding Trip provided by Four Loko and Alberta Flyboard.
FOUR LOKO RADIO COMMERCIALS
FOUR LOKO TELEVISION COMMERCIAL