Epic Legacy of the Edmonton Eskimos is a one-stop limited edition book created by Epic Legacies in conjunction with The Edmonton Eskimo Football Club. The book documents everything from the beginnings of the Edmonton Eskimos to the rare stories and photographs throughout the years. Some of the proceeds from each copy sold go toward the Edmonton Eskimo Football Club, which is community-owned. SOS Media Corp created a beautiful, stand-out e-commerce website that makes every step of the purchasing funnel easy and exciting for the user.
Visit Site: www.esks.epiclegacies.com
What we did for Epic Legacy of the Edmonton Eskimos
Web Design & Development
Responsive on Mobile
The website for Epic Legacy of the Edmonton Eskimos is completely compatible on mobile devices. The “Buy Now” button is present at all times on the website.
Social Media Management
SOS Media Corp manages the Facebook, Twitter, and Instagram accounts of Epic Legacy of the Edmonton Eskimos in order to garner leads and consequential conversions.
Google Analytics & UTM Link Tracking
We used UTM Link Tracking to trace where people on esks.epiclegacies.com came from, how they navigated the website, if they bounced, or if they made a conversion. This technique allows us to measure the effect that each social platform has on conversions. Furthermore, we can adjust where our ad dollars are being spent to best optimize for sales.
Facebook Remarketing & Custom Audience Development
Audiences on Facebook were created based on website traffic, video engagement, and targeted interests; in this case, Edmonton Eskimos fans. We efficiently target ads to these specific audiences as part of our social strategy.