City Centre Wellness is a very successful therapeutic massage therapy clinic that is situated within World Health Edmonton City Centre. Their primary target audience is the working demographic in the downtown core, catching them before and after work as well as on lunch breaks. City Centre Wellness values proper and holistic management of daily stresses and pains in order to maintain a healthy lifestyle. Taking this into consideration, SOS Media Corp got to work developing a website that would deliver functionality fitting to City Centre Wellness’ requirements.
What we did for City Centre Wellness
Web Design & Development
- WordPress: The City Centre Wellness website was fully developed on WordPress. Selecting WordPress was a no-brainer, since we can create a versatile website while allowing for the client to easily manage the text and images without any coding knowledge.
- Easy Navigation & Prominent Call to Actions: The navigation bar along the top of the City Centre Wellness website makes it very clear which page you are going to. Whether you want to know more about the business, learn about the experience of the therapists, read up on the offered services and prices, and more – it’s all at the top! When you scroll to the bottom of any page on the website, you will see the options on the bottom-right to call City Centre Wellness (clickable phone number on mobile) and email them (click “Email Us”), which opens up your email provider upon clicking.
Social Media Management
It is crucial for businesses to be on social media nowadays. However, it is more than simply “having a Facebook Page”. Managing social media means being on top of incoming messages and comments as well as scheduling engaging posts and ads. Creating ads and monitoring them over time allows us to refine our target audience and analyze where ad dollars are being spent. We go as far as to import the email list that we mentioned above into Facebook to remarket to an already-dedicated audience. This works in our favour when we decide to advertise special promotions to those who have been long-standing clients.
Facebook Remarketing & Custom Audience Development
To create more effective and responsive audiences, our web developer added a Facebook pixel, which is a snipped of code that allows us to track visitors to the webpage. Using this information, we can create custom audiences that we target ads to. Not only does this make ads much more relevant to Facebook users, but it is an efficient way to spend the advertising budget of City Centre Wellness. From there, we can go as far as to create lookalike audiences and analyze audience insights of website visitors.
Photo & Video Production
It is one thing to post a cute picture of a cat getting a massage on social media, but it is another to show office culture – especially at a therapeutic massage clinic. SOS Media Corp wanted City Centre Wellness to stand way beyond the competition, so we created how-to stretching videos, fun Q&A videos, and took team photos, which we keep up-to-date. Check them out below!*