Have you noticed a decline in your Facebook’s post engagement over the past six months or so? Not only do some posts lack engagement, but they’re also not being shown to nearly as many people as they once were. It can be frustrating as a company, and we get that. The decline is due to changes in Facebook’s algorithm; now your post is only being shown to 1-4% of people who have liked your page. Luckily there is a solution – boosting your posts!
What is a boosted post?
When you publish a post, you have the option afterwards to boost it. What’s so great about this? Not only is there a higher chance that the people who like your page will see your post, but the people who aren’t yet following your page will also likely see it! It will appear as an ad in various places on Facebook and Instagram. You’ve probably already stumbled across one without knowing it. These posts can be spotted by the ‘Sponsored Post’ below the company’s name.
How do you make sure that your Sponsored Post is showing to the right people?
That’s simple! Remember a few weeks ago when we posted about targeting on Facebook? We can apply those same principles to make sure your post is being shown to a specific audience!
Can I do more than engagement boosts?
Engagement seems to be the most popular option; it can help you gain more likes, share and comments on your post! You can add a call-to-action button to a post that encourages people to get in contact with you, sign up for an email list, shop now and more!
That’s all great, but how much does it cost?
There are a couple of things that determine the cost of a boost, like how many people it was shown to and how many times it interacted with it. You will be asked to set a daily budget – whatever you’re comfortable with – and once your budget runs out, it will stop showing for that day. Those extra toonies and loonie in your pocket can go a long way!
Are you ready to stand out from your competitors, increase engagement, and boost your posts to reach more people? Let us do all of the hard work for you, contact us today, and we’ll get your engagement off the ground in no time!