You might be doing content marketing already, but are you doing it right?
While content marketing can get you great results if you do it well, taking the wrong approach can result in wasted time and frustration – and it’s easy to take the wrong approach. The strategies in this article can prevent all your hard work from going to waste. Put these tips into practice, and your content marketing efforts will start to pay off.
Provide Excellent Value
The key to effective content marketing is giving your audience something they want or need. Instead of trying to churn out more content, focus on making your content more useful. Write a blog post that’s too interesting to click away from, create a video that gives your audience some knowledge they need, or make an infographic that inspires viewers to improve their work or their lives. Whatever you do, avoid cranking out content that’s irrelevant or a rehash of what other people have already said.
Know Who Your Audience Is
Producing good content is only half the battle. The other half is knowing what audience you’re creating that content for. Content marketing works best when it’s specific, and if you don’t know who is reading your blog or watching your videos, you won’t be able to tailor your content to them. Create some solid audience personas, and they’ll help guide your content creation.
Talk to Your Clients
Keep your finger on the pulse of your industry by talking to your clients frequently. Find out what they need, what frustrates them, and what upcoming developments they’re excited about. This will help you create fresh, memorable content that resonates with your target audience.
Promote Your Content
You need a good social media strategy to back up your content marketing strategy. After all, it doesn’t matter how good your content is if nobody can find it. Learn how to promote your content effectively over multiple platforms so that when you create a share-worthy piece of content, it will get the buzz it deserves.
Track Your Results
Keeping track of your results from content marketing allows you to stop wasting time on ineffective strategies and do more of what works. Use a spreadsheet or a notebook to record your marketing efforts, other variables like the time of year, and your business’ performance. Google Analytics is a valuable tool that can help you assess your results by providing concrete information on your web traffic.
Content marketing isn’t going away anytime soon, so it’s well worth learning to do it effectively. If you already have a content marketing strategy in place, you’re on the right track. These tips will help you maximize your marketing plan’s effectiveness and win a loyal client base.