Know Your Audience
There’s no way you can have a successful online campaign without knowing exactly who your key audience is. To do that, you first need to know what your company stands for. What is your brand? What products do you sell or service do you provide? What is the vision for your brand? Who is going to be purchasing your product or using your services? Answering these questions will allow you to envision your key audience, you can then start building an online campaign around them.
Customize Your Content
So you’ve figured out your audience – now what? You need to create content that will engage that particular group! You want to produce content that will be shared amongst your audience, so it grows.
Entice Your Audience
You need to introduce your business, and you need it to come off as legitimate. Make sure your content is geared toward educating people about your brand, products and services. Contests are a perfect way to introduce your business in a fun, engaging way!
Your content should always be engaging! That’s the best way to grow your audience and create brand awareness. Ask questions, hold monthly contests, tell your followers to tag a friend – anything to get your audience interacting with your brand! A like, follow, tag or comment could mean future engagement, which could mean a sale for your business.
Enlist the Help of Social Media Foot Soldiers
Okay, so you have an audience, and they’re engaging on your posts. Now use those followers to carry your brand and your message. Have your customers check-in at your business, encourage positive reviews, ask them to post photos of your product, or create a hashtag to be used when they use your service or visit your store. The ideas are endless and an easy way to grow your brand and your business. Most importantly, your new customers are more likely to trust you because the information is coming from someone they know!